Hi,
I’m Kristin.

A systems thinker who cares deeply about craft—equally comfortable in strategic frameworks and pixel-perfect details.

  • Craft Excellence

    From strategic frameworks to measurable business impact

  • 15+ Years Designing

    Consumer-facing digital experiences

  • Design Leader & Mentor

    Building high-performing global teams

My Approach

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My Approach *

Collaborative

I work closely with product, engineering, research, and data teams to translate complex needs into shared understanding. Good design happens in conversation, not in a vacuum.

Systems Thinking

Great design is coherent ecosystems, not isolated interfaces. I architect frameworks and patterns that scale, reducing friction for both users and teams.

Craft & Impact

I care equally about pixel-perfect details and measurable outcomes. I prototype rapidly, iterate with intention, and push for excellence in strategy and execution.

Human-Centered, Always

I design with empathy for people navigating vulnerable moments—families, caregivers, health decisions. Their trust is everything.

AI as a Partner

I see AI as an accelerant, not a replacement for human insight. I apply it strategically where it reduces friction, never where it erodes trust or autonomy.

Case Studies

Projects that demonstrate systems thinking, strategic leadership, and human-centered design at scale.

AI-Enhanced Baby Registry

Strategic AI Integration for High-Stakes Decisions

Challenge

Decision paralysis in a high-stakes domain (baby safety). Thousands of products, contradictory advice. How to use AI strategically, not reactively?


Solution

A framework for evaluating where AI genuinely reduces friction. Three principles: Simplify, Contextualize, Augment. AI as co-pilot, never autopilot.

Key Impact

  • Strategic AI framework applicable to any complex domain

  • 3 design principles governing AI integration

  • Capstone project from Maven Master UX Design for AI

View Project

The Bump: Rebrand + E-Commerce

Bridging Content Authority to Commerce at Scale

Challenge

Low engagement on the content platform. Opportunity to launch e-commerce, but risked eroding editorial authority. Need to scale the design team while maintaining consistency.

Solution

Comprehensive design system supporting 3 platforms. Contextual commerce integration within editorial flows. Phased rollout reducing risk while validating model.

Key Impact

  • $100K first-year e-commerce revenue

  • 20% engagement increase

  • Design team scaled 3→8 without quality loss

View Project

Zaarly:
Local Services Marketplace

Designing for Trust in Uncertain Transactions

Challenge

5-10% closure rate on peer-to-peer service requests. Users faced cognitive overload and trust deficits. I was the solo designer on a team of 8+ engineers—strategic scaling was essential.

Solution

Step-by-step wizard breaking cognitive overload. Curated provider matching replaces open bidding—reusable component systems enabling 50% faster engineering delivery.

Key Impact

  • 25% increase in task completion rate

  • 50% reduction in design-to-dev time

  • Supported $3.4M+ acquisition

View Project

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Core Competencies

Service Design &
Journey Orchestration

Mobile & Multi-Platform
Product Strategy

UX/UI Product Design &
Implementation Fidelity

Cross-Functional
Leadership & Influence

AI-Accelerated Design
Workflows & Prototyping

Human-Centered Design for
Complex Ecosystems

Data-Driven &
Insight-Led Design

Rapid Iteration &
Prototyping

Design Systems
Governance & Scale

Care, Health & Family
Connection Design

Accessibility &
Inclusive Design

Emerging Technology
Strategy & Integration

Let’s Chat